Course Overview
You can only go so far if you're simply the guy who executes based on the decisions reached in a boardroom meeting (which, by the way, you're not part of). Whether you're a designer, a content writer or a brand comms enthusiast, and you're desirous of "climbing the corporate ladder" in your field, then you might want to learn the ropes on what will prepare you to become the Corporate Communications head of a multinational or Lead Strategist in an ad agency. This course prepares you for this upwards ambition.
Note: This is not a Graphic Design training, but a course that prepares you for leadership as a creative.
COURSE CONTENTS
1) Advertising/Agency Briefing
- Business insight
- Situational Analysis
- Market trend and opportunities
- Product features and unique offerings
LEARNING OUTCOMES:
At the end of the course, learners should be able to:
- Identify an Agency brief
- Highlight the key features in a brief
- Advise client on proper briefing
2) Brief Distillation
- Brief Control
- Brief feedback techniques
- Brainstorming
- Creative tension and brief release
LEARNING OUTCOMES
At the end of the course, learners should be able to:
- Know the core brand need(s)
- Confidently suggest a market position or a campaign direction
- Proceed to creating a winning Advertising strategy
3) Advertising Strategy
- Product/Brand insight
- Consumer Insight
- The AIO principle
- The Big IDEA
LEARNING OUTCOMES
At the end of the course, learners should be able to:
- Develop a good Advertising campaign
- Suggest right medium of communication(s)
- Develop a campaign expectation/result
4) Creative Communication
- Creative Concept and copy build-up
- Creative/Ad material across key Advertising medium- ATL, BTL, SMGis…
- Copy testing
LEARNING OUTCOMES
At the end of the course, learners should be able to:
- Develop a good campaign copy/messaging
- Develop a good radio and tv script
- Get familiar with the processes of execution
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Cr8ive Xpats Academy,
60, Shipeolu Street, Close to Tantalizers,
Palmgrove, Lagos
Enquiries
09086125352, 08162427141, info@cr8ivexpats.com
