Course Overview

Planning on mastering digital marketing? This course is just right for you. Do check out the course contents below:

SECTION 1 – DIGITAL MARKETING AND SEO
-         What is Digital Marketing
-         Define the segments in digital marketing
-         Identify the relevance of role for different channels for your business and customers
-         Explain how to use channels to market to the right customers at the right time.
-         Building a target persona
-         Define channels that will be used in campaigns and where your approach is paid, earned or owned
-         Content writing
-         Theoretical aspect of how SEO is done

SECTION 2 – SOCIAL MEDIA AND CONTENT MARKETING
-         Outline the process for developing content campaigns.
-         Create a content plan with key messaging
-         Assess which content marketing tactics meet specific marketing and business goals.
-         Determine the key metrics for measuring and optimizing content marketing tactics.
-         Select appropriate influencers for your project and determine your influencer outreach strategy.
-         Curate and modify digital content across your social channels.
-         Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
-         Use of CRM (Customer Relationship Management) and marketing automation tool

SECTION 3 – CONVERSION RATE OPTIMIZATION
-         Landing pages & Lead Generation
-         Review best practices of digital marketing UX
-         Evaluate the design, functionality, and effectiveness of landing pages
-         Develop forms for your business

SECTION 4 – CUSTOMER RETENTION
-         Plan and prepare lifecycle marketing strategies
-         Learn how to do Email Marketing
-         Engage with your customers via email throughout their lifecycle.
-         Plan, execute, and measure email marketing campaigns
-         Explaining how to create a popup form to gain organic followers via email.

SECTION 5 – PAID ADVERTISING AND SOCIAL MEDIA MARKETING
-         Explain the impact local SEO has and how to set it up
-         Perform keyword research, analyzing search volume and competition
-         Create your own Google Ads campaign
-         Evaluate results and optimize AdWords
-         Review key metrics and KPIs for SEM
-         How to take advantage of video marketing, using YouTube.
-         Learn Twitter marketing and how to leverage the Ads on it.
-         Learn Facebook marketing and how to leverage Ads on it.
-         Learn Instagram marketing and how to leverage the Ads on it.

SECTION 6 – GOOGLE TOOLS
-         Google Analytics
-         Clear understanding of how to leverage the detailed information on Google Analytics
-         Learn how to track a link using Google Analytics
-         Google Search Console
-         In-depth tutorial on how to use Google Search Console
-         Google Tag Manager
-         Explain how to use Google Tag Manager to track links on your website
-         Structured Data Markup Helper Explore how to use structured data markup helper to boost your local SEO
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TRAINING VENUE
Cr8ive Xpats Academy, 60, Shipeolu Street, Palmgrove, Lagos

CONTACT
+2349086125352, info@cr8ivexpats.com